NEW BRAND DESIGNED TO ENERGIZE AND EXPAND ENERGY CONSULTING BUSINESS
Investment Engineering has announced that it has officially changed its name to Sparhawk Group with a new tag line “Building Performance…Engineered.” At the same time the firm is launching a marketing campaign to expand its awareness and visibility under its new brand identity with targeted audiences in the hospital, real estate, school, environmental, and multi-user housing industry segments.
“We’re confident that our new name and tag line will differentiate us from others in the energy efficiency and total building performance fields,” said Sparhawk Group President and Chief Executive Officer Matt Holden. “Realizing our previous name implied only a few of the services we offer, we feel our new name better portrays our broad range of services and is reflective of a diverse team that draws on each other’s expertise, solving the vexing challenges our clients face,” added Jerry Knowles, Chief Operating Officer.
